Case studies
Published when an engagement has produced enough history to report honestly, with the source, the sequence, and the revenue attributed.
Case study · Vendingpreneurs
Ninety days old did not mean worthless. It meant unworked.
Vendingpreneurs built Lane 2 to give its closed-lost, no-show, and never-booked leads a dedicated path back into conversation.
In its first 79 days, Lane 2 produced 600 booked calls, 7.6 per calendar day, and $323,505 in attributed closed-won revenue.
Thirty wins totaling $218,079 came from contacts already sitting in the CRM before Lane 2 launched. Fifteen of those wins, worth $118,318, came from leads that were already at least 90 days old.
Lane 2 became Vendingpreneurs’ largest source of booked calls for three consecutive months.
- Booked calls in 79 days
- 600Booked calls in 79 days
- Booked calls per calendar day
- 7.6/dayBooked calls per calendar day
- Lane 2-attributed closed-won revenue
- $323,505Lane 2-attributed closed-won revenue
- Attributed revenue from leads already 90+ days old
- $118,318Attributed revenue from leads already 90+ days old
Results shown are from Vendingpreneurs' live production environment from June 1 through August 18, 2026. These are channel-attributed operating results and do not mean every dollar was purely incremental or caused by a single touch. Results vary by database quality, offer, team capacity, and execution.
More studies as they mature
We publish results as each engagement produces enough history to report honestly, with the source, the sequence, and the revenue attributed. Client work in progress is not published early.
Ask what we would expect from your databaseYou already paid for the leads. Put them back to work.
Tell us what you sell and roughly how many contacts are sitting untouched. We will show you what we would recover first, how we would work them, and what it would cost.